social media

Social Media and Your Photography

Social Media and Your Photography

Technology advances and new platform creations have brought photographers new ways of sharing their news and their work. Long gone are the days of printing images and having a get together with your friends and family to share photos from your latest trip or requiring you or your client to travel to meet with you to see proofs from a photo shoot. Social media, along with many other software programs and platforms allow everything to be done online from the comfort of anywhere. It also provides a better avenue for attracting new clients and followers because there is no limit to your reach, if you share and/or market using social media in the most optimal way for your business.

Image courtesy of Google

 

While there are more than one hundred social media platforms out there around the world, in this article, I’m going to discuss social media uses for your photography, the top six platforms along with tips and best practices for optimizing your content on those platforms.

 

POTENTIAL SOCIAL MEDIA USES FOR YOUR PHOTOGRAPHY

Now that we live in the Age of Social Networking, there are several uses through various social media platforms that you may find useful in engaging users with your photography.

 

To Share Your Work With the World

For the average, for professional photographers, amateur photographers, everyday hobbyists and even non-hobbyists, social media platforms such as Facebook and Instagram have been major platforms used to share photographs with connections and/or to be found by anyone with an interest in a specific hashtag. People share their everyday moments: where they are, what they’re doing, what they’re eating, things of importance such as objects of affections, pets or their children (not in any particular order…) I generally share retouched images from my latest photo shoots on Facebook, Instagram and Twitter – a new image 3-5 times per week. I also share a new travel photograph from my extensive collection of photographs from past travels once a day. It’s a great way to get feedback on your work.

 

To Promote Your Upcoming Exhibitions

Social media platforms are also an excellent tool for promoting any upcoming exhibitions in which you may be participating. Posting an event or a notification of an event on any social media platform works just like a press release, but to a larger audience. As a photographer, artist and a curator, I’ve found posting exhibitions I’m participating in and exhibitions I’m curating drives more traffic to the event in support of my work or the work of the exhibitors I’m representing.

 

To Sell Your Work


Posting a small resolution image of your work regularly can generate interest in someone wanting to purchase a print or to even hire you for a commission. If the goal is to sell your work, it’s a good idea to always include a tagline that your work is for sale and to contact you through direct message in that platform for more information.

 

To Promote Your Brand


In addition to selling prints, social media platforms are a great tool for promoting your brand. While you can create and purchase ads and target those campaigns toward a specific demographic, posting your work very regularly and including some sort of tagline to contact you for your photography services can also help generate leads for you, sometimes without even having to buy ads. I’ve generated several leads through my image posts on Facebook and Instagram.

 

Maintain Client Relationships


Social media platforms are also a good way of communicating with your potential and existing clients since these platforms are where your target clients are already spending a lot of time socializing and networking. Showing you are very regular and active in shooting, showcasing your results from your shoots, updating the public on projects and exhibitions you have coming up, receiving feedback from the general public and if negative criticism – publicly providing a solution can be some of the ways a social media presence can enhance your business.

 

A MAJOR PLAYER ON FOLLOWERS & FANS: FACEBOOK

Facebook is probably the most popular social media platform out there, with Twitter following behind and Instagram creeping up to second place. The Facebook platform has so many features – some useful, others not really – that can make for a robust business platform to connect with existing and potential clients. Your personal Facebook page limits you to no more than 5,000 followers. This is why it is a good idea to create a Facebook Business Page if your goal is to promote (and sell) your work. Facebook Business Pages offer a place to add all your business information, offers and promotions, create events, post updates and comments and add photos organized into albums. For selling your services, you can dabble in Facebook Ads to create campaigns or pay a discretionary sum for a discretionary period of time to boost any important posts you may want to highlight. You have many options for this including targeting specific demographics.

 

Tip #1:  As a general rule of thumb, it’s best to create a Facebook page for your business and keep it separate from your personal Facebook page. Why? Think about it. Do you really want a potential client seeing a photo you were tagged that shows you having a little too much to drink and doing odd things at a party the night before? Or seeing a photo of what you ate last night for dinner in which you make a very snarky remark? Human, yes. Professional, no. Keep personal and business pages and posts separate.

 

Tip #2: Post frequently. Be sure sure to update your status on your personal or business pages often to keep your followers updated and to let them know you are active and always available.

My Facebook page.

Tip#3: Engage your followers. Be humorous (“appropriately” humorous with business pages). End your posts with questions. This will evoke people to make more comments on your posts.

 

Tip #4: Create events on Facebook when you have an upcoming event to promote. Facebook has a great system of “reminders” to your followers and to those who RSVP for your event via the Facebook application.

 

Tip#5: If you are trying to promote your services or sell your work, take advantage of boosting your posts or creating a targeted ad campaign to gain exposure. For as little as a few dollars a day (a budget which is set by you), you can get your posts or ads seen by a specific demographic of your choosing.

 

Recommended Usage: Personal pages to share photos of your personal life with your followers. Business pages to share images from a recent shoot, to communicate news on an events, to create a call to action (via Call Now, Message, Sign Up Today, etc.) for potential new clients, to link people to where they can see more of and purchase your work, and much more.

Ideal Posting Time: Wednesday through Sundays between 9am and 3pm (Around lunchtime and a few hours before making plans for the evening…)

Frequency: 1-2 posts per day.

 

THAT LITTLE BIRD ALWAYS IN YOUR EAR: TWITTER

Twitter reminds me of one of those little tiny birds that moves around really quickly before it takes off and is gone. With a restriction of 140 characters, “tweets” can supply updates to those who may not know of you, your work or your services while also improving your SEO. “Tweets” have a little bit of a shelf-life though considering so many of them are posted within seconds of each other so for those who follow a lot of contributors, tweets can potentially get buried in an hour or less.

My Twitter page.

Tip #1: Tweet often, but also retweet whenever possible as when you promote others, they oftentimes may promote you in return, if your content is good.

 

Tip #2: Be tactful with keywords. Find out Twitter followers care about the most. This may also improve your chance to show up on Google searches as well.

 

Tip #3: Start a conversation and engage in other conversations, especially with the big fish. If you get mentioned somewhere in the big pond, you reap the benefit of more eyes on you.

 

Tip #4: Follow the top professionals in your industry as it helps get your name and brand out there and can help increase engagement.

 

Recommended Usage: For news and announcements of special events like exhibitions, promotions, awards and achievements, etc.; to share your images for feedback; to improve SEO and to push people toward a newsletter sign up or call to action.

Ideal Posting Time: SproutSocial shows that Mondays through Thursdays are the best days of the week to post with the best times being between noon and 3pm.

Frequency: Between 2-3 tweets per day.

 

A PICTURE’S WORTH A THOUSAND WORDS: INSTAGRAM

Instagram has to be a favorite among photographers as the main substance of Instagram is visuals: images. There’s rare chit chat, like what is found on most other platforms – just images and numerous hashtags linking followers and new potential followers to see your visual creations. Personally, I have managed to attract more business leads through Instagram than through any other social media platform as the images speak for themselves.

My Instagram profile.

 

Tip #1: Post extraordinary images. Meaning… don’t just post anything. Post only your best work as sometimes people who see one of your images go into your profile to see your other images too. Always put your best foot forward.

 

Tip #2: Don’t be afraid to use DSLR photos on Instagram! I generally backup all of my images to Dropbox. I have Dropbox installed on my iPhone and download images from my Dropbox to my camera roll which I want to showcase on Instagram. You are not restricted only to square image format either. Instagram will crop the edges of the images but a rectangular format will work too.

 

Tip #3: Hashtag, people-tag and geotag your images. This helps non-followers find your images based on specific tagged keywords.

 

Tip #4: Use the option to concurrently post your images to Facebook, Twitter and Tumblr, etc. This saves you a step from separately having to post the same image and content on those platforms too.

 

Recommended Usage: For sharing personal photos, thought-provoking images and marketing professional images to personal and business clients.

Ideal Posting Time: SproutSocial shows that Monday through Friday are the best days of the week to post with the best times being 2am, 8am and 5pm.

Frequency: 1-3 times per day

 

IT’S ABOUT WHO YOU KNOW: LINKEDIN

As many of you know, LinkedIn is a great platform for networking for business purposes. Whether you are in the market for a job, an employee or a freelancer, or even for B2B marketing, LinkedIn allows you to post your professional credentials out there for all to see and gives you the tools to meet the people you wish to network with through introductions and direct contact.

My LinkedIn profile.

 

I personally use LinkedIn to showcase all of my well-rounded accomplishments in my IT and legal backgrounds as well as my education and photography backgrounds through posting art and photography events when I have them, but mainly to post references to my educational articles such as the one you are reading now. The platform is heavily sprinkled with all different types of groups to suit whatever interest you want to keep up with and posts for which you might want to read or contribute.

 

Tip #1: Share events related to your industry with others. The more you put yourself out there and give info, the more recognition you gain.

 

Tip #2: Share newsworthy content related to your industry. Whether you write it yourself or you find it somewhere else on the web, the idea here is to share with the community.

 

Recommended Usage: To showcase your professional accomplishments and accolades and to link to your website and portfolios. This is also a great place to build references and contribute your knowledge on your area of expertise either in your own posts or by participating in others’ posts.

Ideal Posting Time: Weekdays as this is mostly when the business crowd checks into LinkedIn. Jobseekers will use this platform on weekends too, if you find a use for that market, such as needing to hire assistants or hair stylists or makeup artists.

Frequency: Once a day is completely sufficient but more will not hurt if you can provide valuable content for others to absorb.

 

THE WORLDWIDE NETWORK: GOOGLE+

Just about anything can be found via Google – including your business, your images and your profile. Having a Google+ page can be beneficial in several ways. Google+ offers a way of better organizing your contacts so that sharing content and images via “Circles” helps you separate what you share with whom. I’ve personally set up several “Circles” to classify my contacts and some contacts fall into more than one Circle. For instance, I have “Family”, “Inner Circle Friends”, “Friends”, “Acquaintances”, “Clients: Models”, “Clients: Headshots”, “Clients: Boudoir”, “Clients: Fashion”, “Clients: Portrait” and so forth and so on. I may want to share specific relevant content with my headshot clients, such as a special headshot session promotion, that I wouldn’t typically share with my boudoir clients, and so forth.

My Google+ profile.

 

Another terrific feature of Google+ is the Google+ Stream, which is similar to Facebook’s newsfeed. Whenever you share something publicly or specifically with another person, it appears in their Google+ Stream where others can see the post and it helps increase your exposure.

 

Google Hangouts is a great tool offered by Google+ that allows you to chat face to face with whomever you wish to chat with that also has a Google+ profile. This is a bonus for more personalized “verbal” communication that email cannot offer. I like to use it to chat with my models or clients prior to a shoot to see what wardrobe they will be bringing with them and to confirm details of a shoot.

 

Lastly, Google+ offers the ability to post images into albums to share publicly or privately with whomever you choose.

 

Google+ does offer company pages, and while they are a bit limiting in the sense that you cannot customize a URL for your company page, nor can customers post on your wall, but one highly beneficial feature is that your company page is connected to your personal profile but your profile can remain completely hidden from your company page.

 

Tip #1: Don’t just link to your blog post. Post an image and a teaser portion of your blog post, then include a link to that respective website blog post.

 

Tip #2: Participate on other profile pages and give them a positive boost by giving them a “+1” on their posts. This helps promote engagement.

 

Tip #3: Share the wealth. Share the work of other contributors every once in awhile. It may help lead that user’s followers straight back to your profile too.

 

Recommended Usage: Creating organized contact lists, sharing news and updates through posts, sharing your images and communicating face to face on the web via Google Hangouts.

Ideal Posting Time: SproutSocial claims the best time to post on Google+ is weekday mornings between 9-11am with Wednesdays being the very best day of the week for posting.

Frequency: 1-2 times a day is just fine.

 

FINDING & CREATING INSPIRATION: PINTEREST

Pinterest! I love Pinterest mainly for creating mood boards for my photo shoots. People can create a profile and can share images and/or articles with images through “pins” on their “pinboard” for anyone to find and get inspired by. You can set up as many categories or ways of organizing your pins as you like. For me, I categorize by things like “Boudoir Inspiration”, “Hair Inspiration”, “Makeup Inspiration”, “Set Inspiration”, “Wardrobe Inspiration”, and so forth. When I have a specific shoot, I search through other people’s pinboards for inspirations and add the “pin” to a separate category titled by the name of my shoot.

My Pinterest Page.


Pinboards can be beneficial for photographers who have photo shoots to search for ideas and inspiration and to share mood boards with those ideas/inspirations with their photo shoot team and with their clients.

Recommended Usage: Creating inspirational mood boards for your next photo shoot, sharing “pins” with links to your blog or content and sharing your images with links to your business services.

Ideal Posting Time: SproutSocial says weekends and late at night are the optimal times to pin on Pinterest.

Frequency: There’s no ideal limit to posting here.

 

PRESSED FOR TIME? SCHEDULING POSTS

If you’re a busy professional like me, you don’t have time to think about posting to one to 10 social media platforms each day every week. There are a few amazing options out there that allow you to bulk schedule your posts in advance on multiple platforms using just one tool.

 

Hootsuite: For around $20/month, you can utilize Hootsuite to set up 10 social media profiles for one user to schedule hundreds of posts in advance. It allows you to track real-time analytics, run social sweepstakes and integrate as many RSS feeds as you wish. There’s also a free option, but it allows only 3 social media profiles for one user and 2 RSS feed integrations. There are also more extensive pricing plans and options that un up to $500 and more per month depending on the size of your business and your needs.

Hootsuite post example.

Image courtesy of Hootsuite.com

 

Buffer: Similar to Hootsuite, Buffer is another tool that, for $10/month, allows you 10 social media profiles and to schedule 100 posts per social media profile per month. It also offers a calendar, use of the Pablo image creator and RSS feed integration. There is also a free option here which allows you to set up one profile for Facebook, Twitter, LinkedIn, Google+ and Instagram. While the paid option also provides Pinterest profile scheduling, the free version does not. The free version does not include RSS feed integration.

Buffer platform.

Image courtesy of Buffer.com

 

There are also more extensive versions for larger companies that run up to $399/month, but again, it depends on the size of your company and your needs. Link shorteners are provided on all plans. Analytics tools are only available on the larger company plans that start at $99/month.

 

TRACKING PROGRESS

Tracking your social media progress is an article, if not a book, all in and of itself, but know that Google Analytics is a prime way of tracking your company’s reach where you can connect tracking to your website and your social media platforms. It is important to keep up with analyzing your tracking reports to help you learn what works, what doesn’t, when to post, what to post, where your audience is primarily located and much, much more. It can help you develop a more targeted marketing campaign.

 

A FINAL WORD ABOUT SOCIAL MEDIA & YOUR PHOTOGRAPHY…

While I sometimes complain that technology and the internet are taking away a lot of personal service and communication between a business and its customers or even between people in general, I do admit that we are blessed to have a medium where we can have a global reach and global impact, a medium where you can share your work and engage with potential and existing clients or average everyday users anywhere in the world instantly. It’s important to share a little to receive a little. Share your images. Provide valuable content. Engage with users and watch your following and your business grow.

Posted by Dawn Wayand in Workshop, 0 comments
Selling Your Photography

Selling Your Photography

The goal of many photographers is to make money selling their photography. Doing so may come in the form of a client hiring you to shoot portraits, shooting for a magazine, selling your pics through a stock photography house or creating work to sell at an exhibition or art fair or some other path getting your work out there. One of the biggest obstacles for many photographers is knowing just HOW to sell your photography.

One of numerous venues where I have sold my work.

 

Having sold over 100 pieces within my first year of exhibiting and much more since, I’ve shown my work through countless group and solo exhibitions at numerous types of venues in Florida, NYC and online. When I first started, I knew nothing about photo editing and while my work was pretty good, I attribute my fortune of doing well as an amateur at that time, to knowing how to sell – something I had been quite good at my whole life. In this article, I’m going to focus on how to sell your photography in exhibitions and art fairs, though some of the things I discuss here can actually be applied across the board. You may request more information on obtaining the complete eBook: Exhibitions, Marketing, Promotion and Publicity by clicking here.

 

Setting Goals

Before you set out to sell your work, it’s a good idea to set some goals for doing so. It’s important to set realistic and attainable goals otherwise if you fail to meet your goals, you may become discouraged and fail to proceed forward with achieving those goals.

Image courtesy of Google.

 

For instance, you may say to yourself, “I want to sell at least 5 photographs at my next gallery event.” Stretching yourself a little to achieve your goals, however, helps to make room for you to grow as a photographer.

 

Building Confidence to Sell Your Work

Confidence is a major player to selling your work. You have to have confidence in your abilities as an artist and photographer and confidence in your ability to sell your work otherwise you may not get very far. Some of the behaviors you might want to alter (if they exist) are:

  • Apologizing for your work. If your work offends another person, even a buyer, don’t apologize for your work. Your work represents you and your self-expression and that is something you should not be apologizing for.

Image courtesy of Google.

 

  • Hiding from potential buyers. Don’t hide out in the back of your booth at an art fair or in an office at a gallery, get out there mingle. Answer questions, obtain feedback. This could be very invaluable.

Image courtesy of Google.

 

  • Avoiding marketplace interactions. Don’t avoid exhibitions because you do not think your work is good enough to sell. Exhibiting is a great learning experience if nothing else and getting feedback on your work can sometimes take away any insecurities you may have in exhibiting in the first place.

 

  • Dismissing yourself as soon as you can. When a conversation gets uncomfortable for you (such as negotiating a price), don’t dismiss yourself to avoid discomfort, you may lose a potential sale. Push through that discomfort, stand up for your work.

 

Practice helps build your confidence with exhibiting. Juried competitions – even better. You don’t even have to be involved with a gallery to do this. Start with online exhibitions. There are many opportunities to exhibit online, bringing together artists from around the globe which I’ll go into more detail in my next article: Where to Sell Your Photography.

There’s a variety of open calls for competitions and contests online.

Images courtesy of Google

 

Don’t judge yourself by questioning if your photography if worthy or exceptional. Concentrate more on how to present yourself and your work instead of whether it is good enough for a gallery or museum. Keep shooting and showing because the more you are doing with your photography, the better you will continue to get – increasing your self-confidence.

Image courtesy of Google.

 

Dealing with Negative Feedback

It’s inevitable that you’ll get feedback on your work at some point, including negative feedback, but look at these times as opportunities to develop and improve. Negative feedback allows you to learn of your shortcomings and to generate ideas to help avoid negative feedback in the future. If you don’t allow for negative feedback by denying or making excuses, you will miss the opportunity to grow.

Gallery representative speaking with an exhibitor at a recent group exhibition I curated.

 

This is why portfolio reviews are a great way to gain unbiased opinions of your work. They are not meant to make you want to quit photography, but to help you improve your photography as you go forward with shooting.

 

Sources of Negative Feedback

There are three general sources of negative feedback: clients, gallery representatives or service providers; other artists; and viewers, jurors or media representatives.

 

  • Clients, Gallery Representatives or Service Providers. Here you will be judged on your standard of work you provide, whether you make deadlines and make/receive payments. Accept any valid complaints and work to fix these problems.

 

  • Other Photographers. We sometimes want to be embraced by fellow photographers and sometimes negative feedback from other photographers says more about themselves than about you. Decide if you would benefit from their feedback before accepting it.

 

  • Viewers, Jurors and Media Representatives. Feedback from this group is generally based off an assessment. Try to figure out how they reached their conclusion, if possible. If their negative feedback can help to enhance your practice in the future, implement their suggestions, but if they conflict with your artistic voice – let them go.


Image courtesy of Google.

 

How Do I Sell?

There are several elements to successfully making a sale when selling your photography. First, you need to know what compels a customer to buy. You’ll need to then build a pitch around your customer’s needs. Start by jotting down as many positive keywords as you can think of. Some examples are listed below:

Example positive keywords.

 

“But how do I get the sale?” you might ask…

 

Below are some tips for actually escorting a customer to the sale.

 

1.  Don’t tell people the features of your photography – tell them how they will benefit from purchasing it. Think of a car salesman’s pitch. What would sell you on purchasing a car, this: “…this car has the best anti-lock brakes of all cars…” or this, “you will have peace of mind knowing this car has many safety features in place for you and your family to get you where you are going safely…” How many of the keywords above did I use here?

 

2.  Focus on what the customer finds important – not what you find important. Step outside of you and put yourself in your buyer’s shoes. Listen! Let the buyer talk. This will help give you insight into their needs. Then relate!


Image courtesy of Google.

3.  Keep your tone upbeat and don’t attack your competition. No one ever wants to hear you downing the competition. Remember, mentioning the competition plants the seed of the competition in your buyer’s mind and they may then want to check out the competition too. Out of sight – out of mind. Don’t mention it!

 

4.  Ask for the order. This is the number one reason that a sale fails. Photographers and artists forget to ask for the sale! After any interest is established, immediately say, “would you like to buy that piece for your home or office?” or can I wrap this one up for you today?”

 

Self-Promotion

It’s tempting for photographers and artists to go with the flow of the market and trends, but you shouldn’t let this guide your path. Your passion should be what guides you in your work and how you market your work. Some self-promotional strategies are:

 

  • Print Portfolio. A print portfolio should really be no more than 20 images and the images should be your absolute BEST work. Leave anything mediocre out. Need unbiased help figuring out which are your strong pieces? Portfolio reviews are a tremendous help in guiding you to put together your portfolio.

 

Image Courtesy of Hartnack & Company website

 

  • Web Portfolio. Like the print portfolio, a web portfolio, typically found on your website, should be a set number of your very best images representing your work. The benefit of a web portfolio is the ability to create multiple galleries by category and the ability to integrate a shopping cart to help to instantly sell your work.

My Fine Art America Travel Portfolio

 

  • Social Media. In the Age of Social Media, it’s vital to use platforms like Facebook, Twitter, Instagram, Google+ and LinkedIn to share your work. Share a few images that will be displayed at your next exhibition or art fair date and include a teaser where they can see more. Using social media, you can direct potential customers to your website where they can purchase some of your work.

There’s a variety of social media channels out there to give you a boost.

Image courtesy of Google

 

  • Blogging. If you blog, include some of your images to help tell your story. This is a great way to build a following. Advertise your blog through your social media channels.

You can blog from just about anywhere so there’s no excuse!

Image courtesy of Huffington Post

 

Word-of-Mouth Promotion

Word of mouth promotion is some of the best promotion out there, and it’s free!

 

  • Testimonials. Ask satisfied clients if they would give a written testimonial about your services and or work that they purchased. Testimonials are perfect for use on your website and blog as well as any advertising that you do. Always make sure to ask the customer how they wish to be identified in the testimonial (their name or anonymously…)

 

  • Newsletter and Blog. You should keep your website, social media and blog regularly updated informing your contacts of new work, scheduled exhibitions, classes you may be teaching, publications you are appearing in and any other relevant news. When you do this, there are typically buttons on the website like “Send to Friend”, “Like”, “Share” and “Comment”.

Buttons like Share and Comment are great testimonial opportunities online.

Image courtesy of Google

 

Get Noticed!

The best way to get noticed is to show your work! Get involved in photo contests, juried competitions, group and solo exhibitions. Get involved in as many legitimately beneficial photography groups as you can find. Some great examples of these groups are APA (American Photographic Artists), PDN (Photo District News) and

 

Affordable Opportunities for Publicity

There are several affordable ways to promote yourself and gain publicity. Most of these I have used personally and others are tried and true ways to get yourself noticed.

 

  • Attend Gallery Openings. You should attend gallery openings in person,not just your own but other artists’ and photographers’ gallery openings. This is a prime opportunity to network, introduce yourself and get your name out there so people will remember you.

Attend as many gallery openings as you can to network.

Image courtesy of Google

 

  • Business Cards and Flyers. When you have an exhibition scheduled, have some professional business cards printed up (you will need these regardless) and print up some flyers and then put these out to the public on bulletin boards, community centers, art and photography classes, art and camera shops and anywhere you can post them. Be sure to include your very best image on the flyer as a type of work that represents your body of work.

Get some business cards made up to pass around whenever the opportunity presents itself.

 

  • Press Releases. Be sure to type up a press release announcing your next show and/or your receipt of an award or recognition and send it out to local papers and magazines.

 

  • Website. Be sure to have your own website and keep it fresh and current. It’s not terribly expensive to have a website these days. Some companies offer DIY user-friendly website building with hosting inclusive for $30/month or less.

Create a website or have one built.

 

  • Social Media. Make sure to keep with all of your social media pages. A word to the wise here: separate your personal and business social media pages. Create a business page for your business. You do not want potential clients reading your latest personal post about what you ate for dinner yesterday before going clubbing with a group of friends.

 

  • Art and Photography Organizations Affiliation. Associate yourself with organizations that can increase your visibility and extend your professional reach and contacts. The APA (American Photographic Artists), PPA (Professional Photographer’s of America), Fine Art America and more are great tools to get listed and/or post your work for sale.

 

Tips for Selling at Art Shows, Art Fairs and Group Exhibitions

So you’ve learned how to build confidence, how to deal with negative feedback, some tips for selling and some ways to promote yourself. I also wanted to give you a few tips for selling at art shows, art fairs and group exhibitions as well.

 

Talk About Your Work

Make sure you know your work well and learn how to be able to talk about your work. Unless asked, try to stay away from the technical aspects of how the image was created and tell a story about the image instead. You may also mention where you took it and what inspired you to create it. Have a two-minute spiele ready, but break it up into smaller chunks so as not to overwhelm your potential customer with too much information. End each soundbite with an open-ended question, such as “what type of photography interests you?” This will provide you an opportunity to listen for the customer’s needs.

Be confident enough to talk about your work.

 

Discuss Living with the Work

Talk about the attributes of your printed pieces that make it a piece your potential customer will want to live with. Smaller pieces for smaller spaces and larger pieces for visual power in a space.

 

Stay Positive Through the Entire Experience

Don’t complain about how slow the foot traffic is or about a busier vendor next to you  as you don’t want a potential customer to overhear you. The experience for any customer must always be positive.

 

Selling Your Story…

Having the opportunity to show at an exhibition or art fair is an amazing, exhilarating experience. There’s much to do in the way of preparation, but most importantly, knowing how to sell is key. It’s really important that you build up your self-confidence and be able to talk about your work to be able to sell it. Negative feedback is inevitable, but take it as a learning experience and an opportunity to grow. With these few key tips and your product in hand, you’re one step closer to a successful exhibiting experience. Stay tuned for my next article on Where to Sell Your Photography – coming soon.

This is just a small excerpt of the material contained in my Exhibitions, Marketing, Promotion and Publicity workshop. You may request more information on obtaining the complete eBook: Exhibitions, Marketing, Promotion and Publicity by clicking here.

Posted by Dawn Wayand in Workshop, 0 comments